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Category: INSPIRATION

Lemaire’s SS17 Collection: celebrating women who are themselves

One of the finest ways to celebrate International Women’s Day is taking a glance at  Lemaire’s 2017 Spring/Summer Collection now available in store and online.

Cristophe Lemaire and his partner in both life and business, Sarah-Linh Tran, have once again affirmed their dedication to desirable functionality, while adding a more spontaneous and free feel to to their recently launched line. Elegance, sensuality and timelessness are still contained in each of these new items.

Lemaire’s core philosophy is to create clothes as being part of the everyday quality of life – addressing ”progressive women, women who are themselves, with strong personalities and who are independent thinkers” – in the words of the creator himself.

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Look at the flowers

Starting from 16 February and up until the 18th of March, Merci has turned into a charming flower garden full of clothes and everyday objects mixed up with a fresh smell of Spring.

Items are exposed amongst lovely daises, peonies and freshly picked lilies – a return to the simplicity and magic of nature, and an homage to the cycle of seasons with everything beautiful it has to offer in terms of smells, colors and textures.

In the world of fashion, flowers are back in trend as a continuous dialogue with the past, aiming to redefine the future. Tomorrow’s floral prints are always in touch with yesterday’s vintage patterns – the principles of style are transformed, providing a young energy to a very ancient theme in textile design.

Flowers have actually become a theme in every design field that we know, and Merci now hosts a beautiful selection of such items, while reminding us how we love flowers the most – in their natural, purest form.

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