The Art of Window Dressing

The styling of a shop’s window is one powerful tool for gaining customers attention, if one has the skills to do it properly. Eye-catching designs are a must-have, bearing in mind that customers pass by in a matter of seconds.  There are dozens of creatively strategic measures one can take in order to achieve that mesmerizing effect that will lure the clients in. For your inspiration and delight, here is a brief selection of hipshops entrances and window displays along with a few facts and considerations on the subject. They’re guaranteed to make you stop and take a whiff of that magical bouquet of retail goods spread!

Typo_facade

Playtype Concept Store

handmade window

Handmade

The concept of art is often related to self-expression and a deep desire to explore the nature of perception in order to generate strong emotions. The same principle is used today by the masterminds behind the sumptuous glass entrance. Window dressing became possible in the 1890′s along with the emergence of plate glass that enabled larger windows. In comparison to its long lost cousin, the 19th century utilitarian display, nowadays shops are usually styled in scenographic outfits.

AESOP STORE AU BONDI BEACH 01

Aesop Bondi Beach

darkroom window

Darkroom

Starting with the 20th century and the advent of electric lights, mannequins rather than dressmakers’ forms and all sorts of new materials and techniques, the shop window took another turn once again. We live in a consumerist society where people have such vast choices, so retail shops have to master the art of window display and pay special attention to the shopfront. This way one can expect to see genuine creativity bursts, true masterpieces taking the place of what was once reserved to the decorative arts. The “product” that was once the star of the display, heaps of items being on the show, ended up eventually being almost excluded from the window spectacle making way for other types of expression.

madison window

Madison

Check out our Hip views from the street board to see some more window art!

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