Aesop Chelsea Covered In The Paris Review Copies

The walls of this Aesop store are covered in thousands of copies of The Paris Review literary journal. Since the store is located close to the journal’s headquarters, Dennis Paphitis – Aesop founder – thought of this setup as an homage to the review.

 “I first discovered The Paris Review in a vintage Melbourne bookstore many years ago. I have since that time tried diligently to read every issue in a sober state.”


Founded in Paris by Harold L. Humes, Peter Matthiessen, and George Plimpton in 1953, The Paris Review began with a simple editorial mission: “Dear reader,” William Styron wrote in a letter in the inaugural issue, “The Paris Review hopes to emphasize creative work—fiction and poetry—not to the exclusion of criticism, but with the aim in mind of merely removing criticism from the dominating place it holds in most literary magazines and putting it pretty much where it belongs, i.e., somewhere near the back of the book. I think The Paris Review should welcome these people into its pages: the good writers and good poets, the non-drumbeaters and non-axe-grinders. So long as they’re good.”