The Voice of hipshops

Redefining the hostel experience: Generator Paris, the hospitality generator


La vie got even more en rose now for travelers in Paris, where Europe’s fastest growing hostel brand, Generator, recently opened the doors of their biggest property yet. Where a derelict office block used to be, in the emerging 10th arrondissement, a chic array of stylish rooms equipped with large terraces with wood floors, hammocks and stunning views of the city are welcoming their guests. Forget everything you knew about hostels: the tiny, cramped rooms, messy, communal bathrooms  and lackluster design, for Generator is set to completely redefine the term.


Besides the rave reviews and international acclaim for setting a new bar in the world of affordable accommodations, the freshly opened hostel was announced winner in the Guestrooms/Suites (midscale/economy) category in the 11th Hospitality Design Awards, granted by HD Magazine.




The rooms that won Generator Paris this HD award are simple, yet stylish, with a range of wallpapers in different shades and sleek bathrooms with monsoon showers . The hostel also shines when it comes to its social spaces: here you’ll find an airy reception adorned with bespoke vintage style signage, chill-out areas with a Moroccan feel in tune with Paris’ cultural diversity, a gorgeous rooftop terrace overlooking the city, an underground garage-turned –bar inspired by the Metro, as well as an effortlessly chic café serving awesome food.



Ever since its beginnings, Generator’s aim has been to bring design and culture to this segment of the travel industry. With over 5000 beds located across six countries, it has built its reputation as a design-aware and budget friendly hostel experience, with each location inspired by the local culture and brought to life through collaborations with local artists and suppliers. Like every other Generator, Gen Paris stays true to the soul of the city, and it designs the perfect context for experiencing  La Ville Lumière’s charms.


How Tokyo is becoming a top retail destination

They say one should visit Tokyo in Spring. It is rather hard to pinpoint exactly when the cherry trees will be in full blossom but I find it not that important. The weather is nice even if you choose to wander its narrow streets in April or May. Tokyo is again flourishing with incredible independent shops selling the best of local and international fashion or homeware.



The capital of Japan is already famous for the huge array of convenient culinary delights. In the last couple of years it has also become one of the top retail destinations worldwide. Big local brands such as Beams, Journal Standard or United Arrows or the up-and-coming Arts & Science still lead the pack with elegant stores in the main shopping malls and districts. Even these companies took the concept store route and built upscale retail experiences such as International Gallery by Beams in Harajuku, or the three-stories-high Journal Standard store on the famous Cat Street in Omotesando.


The upscale Aoyama district is getting more and more architectural gems per square feet, but also a lot of interesting buzz around the quieter backstreets: concept stores such as the innovative Pool Aoyama, third wave coffee shops or the gathering of food stalls entitled Commune 246 that it is worth a visit at least for the hippie atmosphere.


We also absolutely loved the new concept store Bloom & Branch, almost on the edge of the quarter, or the gorgeous small complex dedicated to a healthy lifestyle by the coolest cosmetic brand in Japan, Three. One of our favourite stores in the city remains the amazing stationery shop Postalco, hidden inside a bookstore among the bewildering array of izakayas at the fringe of Shibuya.


For a complete change of scenery, we love to go to the lowrise Nakameguro district in the Southern part of the city center. The retail pearl of the area is the gorgeous Tsutaya bookstore complex, but the area is filled with smaller independent shops such as Saturdays Surf, Journey, Minotaur or the beautiful 1LDK concept store near the river. Nearby we would also recommend the tiny Best Packing Store for the impeccable merchandise selection.


We recommend you to plan a visit to Tokyo as soon as possible. It is truly an exciting time to be there and discover at least a small part of what the city has to offer.